Laithwaites’s gift experience -
redesign a new user journey
Client
Laithwaites
Sector
E-Commerce
My role
Research, User Interface
Year
2020
OVERVIEW
Laithwaite’s Wine is an online shopping website with a great selection of Red Wine, White Wine, Rosé Wine & more. They wanted to redesign the user journey of sending wine gifts to target a younger audience.
The goal was to create a new Gift journey for existing & new customers to grow this business segment. We will, while taking into account the competition, identify the strongest proposition and messaging for communications.
The UX process
As part of this project, my role was to collaborate with the UX team on crafting user journeys for the Laithwaite's Gift experience. Then I translated the wireframes into key pages by applying the website design guidelines (produced by Red Badger).
For this project, the UX designer provided me with a wireframe Annotation including the site map. The goal is to make the understanding of how and why something should work as clear as possible to anyone viewing the wireframes. (Clients, Designers, Developers, etc.). Annotations help clarify how something should work that is represented in a static wireframe.
